Two ways to pay • Choose what works for you

Simple pricing. Your choice.

Bring your own OpenAI key for maximum savings, or let us handle everything with managed pricing.

Start free with 250 leads/month. No credit card required.

Choose how you want to pay for AI:

Bring Your Own Key

You provide your OpenAI API key. Pay ~$0.001-0.002 per lead directly to OpenAI.

Free

Test with your own data

$0

250 leads/month

  • 250 leads/month
  • 10 pre-built templates
  • Quality scoring
  • CSV export
  • Custom templates
  • Priority processing
Get Started Free
MOST POPULAR

Starter

For testing or low-volume outbound

$19/mo

5,000 leads/month

+ ~$10-20 API costs

  • 5,000 leads/month
  • All 10+ pre-built templates
  • Unlimited custom templates
  • Quality scoring & flags
  • CSV export
  • Priority processing
Get Started

Growth

For teams scaling outbound

$59/mo

25,000 leads/month

+ ~$10-100 API costs

  • 25,000 leads/month
  • All templates + custom
  • Quality scoring & flags
  • CSV export
  • Priority processing
  • API access
Get Started

Scale

For agencies and 100k+ leads/month

$149/mo

100,000 leads/month

+ ~$200-200 API costs

  • 100,000 leads/month
  • All templates + custom
  • Quality scoring & flags
  • CSV export
  • Priority processing
  • API access
  • Dedicated support
Get Started

BYOK = Bring Your Own Key. You provide your OpenAI API key and pay them directly (~$0.001-0.002/lead).

All plans include

All 10+ pre-built templates
Custom template creation
{{Column}} variables + custom constants
Quality scoring & flags
Pause/resume/cancel jobs
CSV export to any sender
Unlimited template testing

BYOK Benefits

  • Full control over your API usage
  • Pay OpenAI directly at cost
  • Use your existing OpenAI account
  • See exact token usage per job

Managed Benefits

  • No OpenAI account needed
  • No API key management
  • Predictable monthly cost
  • We handle all AI infrastructure

Frequently asked questions

Everything you need to know about Smelt pricing and features.

Still have questions?

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Ready to get started?

Start for free today with 250 leads/month. No credit card required.